Their concept is to interactively make an icrcream mashup :). Well this is how it works ... there is literally a cold stone at the heart of the whole mashup process, the customer is allowed to pick his/her flavor of icecream from a variety for fresh and fruity ones and then he/she is presented with a huge variety of mix-ins like Oreos, Chocolate Chips, Snickers, even fresh fruit etc to toss into their icecream along with few other sauces. Then the whole fun to watch process of mash up begins. The friendly face behind the counter starts by butchering your mixins first and then the two scoops of icecream are flattened out on to the cold stone for making a sandwich with the mixins in the middle. then the sandwich is mashed up nice and proper to be lifted into a fancy looking waffle cone for your sumptuous consumption. A crude picture what I had, Fresh Black Grape icecream mashed up with couple of goodies below ...

Cheers!
/PhaKuDi
